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Google Tag Manager Training

What is Google Tag Manager?

Google Tag Manager is the powerful and effective tool which is the tag management system created by the Google, It was created to Manage the JavaScripts and as well as the HTML Tags for tracking and analytics for the websites. It makes the tracking implementation and measurements much easier and convenient for the digital marketers.

Why to learn Google Tag Manager?

  • It is used mainly because of the ease of use.
  • Easy updates using the Google Tag Manager.
  • It is easy for the user management from the tool.
  • It also comes with the number on built-in Tags.
  • It has the auto event tracking as well for the websites.

Google Tag Manager Modules

  • What you can implement and how it affects your marketing strategy
  • Tags, Triggers and Variables
  • User Interface & Management
  • Google Analytics tags (sessions and events)
  • Cross Domain Tracking
  • Ecommerce Tracking for Google Analytics
  • Link, Click and Form Submit listeners
  • Auto event listeners
  • Auto event variables (Element Class, Element ID, Element URL and Element Text)
  • The Google Tag Manager Data Layer
  • Floodlight integration with Google Tag Manager
  • Floodlight approval process for Display Tags
  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data