Digital Marketing Training

What is Digital Marketing?

Digital marketing plays a vital role - especially in advertising the products to the right customer. In essence, it is the correct and best way to promote products. However, there is a whole lot of strategy behind this.

Digital Marketing Training

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The importance of Digital marketing training

Presently as per the reports, every business is using digital marketing. Gone are the days of traditional marketing as very few use this method. The main features and advantages of digital marketing are as follows:

Digital marketing training
Digital marketing lets you manage all work online from one location.
Digital marketing training
You can learn all the latest trending topics and information needed.
Digital marketing training
The training helps you upgrade yourself with new technologies.

Digital marketing training
This training makes promoting your brand and products quite easy.
Digital marketing training
The course helps you track and analyze competitors' strategies.
Digital marketing training
You can track users who have subscribed, purchased

Course pre-requisites?

There are no Prerequisites to Digital Marketing. However, to have a full-time job, you must be a graduate in any of the streams. You will not need to be technically too strong as well, Everyone with basic knowledge can the course.

Digital marketing training
No specific prerequisites are required for the course.
Digital marketing training
Basic computer skills are sufficient to start and succeed.
Digital marketing training
A graduate degree in any field is needed for full-time positions.

Digital marketing training
Technical expertise is not necessary; basic knowledge is fine.
Digital marketing training
Open to individuals from diverse educational backgrounds.
Digital marketing training
Prior experience in marketing is not required but can be beneficial.

Digital marketing training
Familiarity with social media platforms is helpful.
Digital marketing training
Willingness to learn and adapt is important for success in the course.
Digital marketing training
Enthusiasm and interest in digital marketing are advantageous.

List of Top Tools used During Digital Marketing Training







Digital Marketing Modules

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1. Digital Marketing Overview
  • What is Digital Marketing?
  • How do we do Digital Marketing?
  • What is Traditional Marketing?
  • Traditional Marketing Vs Digital Marketing
  • Digital Marketing Platforms and Strategies
  • Organic vs Paid Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Importance of Digital Marketing
  • What is Blogging?
  • Importance of Blogging?
  • How to Choose a Blog Topic?
  • How to choose a blog design & Development platform?
  • Blog Design using Blogger / WordPress
  • How to Write a Blog Article?
  • Side blocks widgets in Blog
  • How to rank blog articles?
  • Generate Leads using Blog
  • How to Optimize Blog
  • Blog Content Overview and Strategy
  • Measuring Results
On page SEO
  • What is SEO?
  • What is On-page optimization
  • What are Meta Tags and How to Optimize them?
  • Keywords Placement
  • Difference between primary, secondary, and tertiary Keywords
  • Importance of title, meta description, and Meta Keywords tag
  • Heading Tag H1 to H6 Tags and their importance
  • How to write content for SEO Optimization?
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  • Schema Tags
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google Algorithm
  • Broken link analysis
  • Website architecture
  • On-page Analysis
  • Website Auditing
  • Use of Near me keyword
  • Loading Speed Optimization
  • Voice Search Optimization
  • How to Develop an SEO Strategy?
  • Benefits of Doing SEO on a Website
  • Competitor Analysis
Off-page SEO
  • What is Link Building?
  • Extracting the Competitor backlinks
  • Search engines submissions
  • Directory Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Bookmarking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing
  • Guest Blogging
  • What is Local SEO
  • What is GMB?
  • How to List Your Business in GMB?
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • How to Update Business Page?
  • Product and Services Listing
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5. Graphic Design & Video Creation
  • What is Creative?
  • How to design creatives?
  • Tools used for Designing Posts, Banner and Video
  • How to Create a Design from Scratch Using Canva?
  • Quick Tips to Make Your Design Look Good
  • How to Choose the Dimensions for Your Design
  • How to Create a Background for Your Design
  • How to Add Text, Images, and More
  • How to Design Images for Social Media Posting?
  • YouTube Video Creation
  • How to Make a video using Canva?
  • How to use different sources for designing
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6. Social Media Marketing(Organic)
  • Facebook Organic Marketing
  • Twitter Organic Marketing
  • Instagram Organic Marketing
  • LinkedIn Organic Marketing
  • Social Media Calendar Design
  • Types of Post
  • What is Social Media Marketing?
  • Social Media Calendar Preparation
  • How to generate Post Content?
  • Use of Hashtags and Tanging
  • Page Vs Profile Vs Group
+
7. Search Engine Marketing(SEM)
  • What is Search Engine Marketing?
  • Types of Google Ads
  • Google Ads
  • Search Ads
  • Display Advertising
  • Shopping Ads
  • Video Ads
  • Conversion Tracking
  • Remarketing
  • Site links
  • What advantages of SEM?
  • CPP vs CPM vs CPV
  • What is Frequency Capping
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8. Mobile Marketing
  • SMS Marketing
  • Responsive Marketing
  • Mobile App Marketing
  • Mobile Apps Engagement
  • Mobile App Installs Campaign
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
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9. Email Marketing
  • What is Email Marketing
  • Importance of Email Marketing
  • Popular Email Marketing Tools
  • Email Marketing Goals
  • How Email Marketing Tools Work
  • Tool Account Setup and Settings
  • Email Marketing Strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import Subscribers in a List
  • Types of Email Marketing Campaigns
  • Creating an Email Campaign
  • What Is the Newsletter?
  • Design a Newsletter
  • Reports
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10. Google Search Console
  • Setup Google Webmaster Tool
  • Link Google webmaster tool with Website
  • Creating a Dashboard of Google Webmaster Tool
  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl
  • Crawl Errors
  • Crawl Stats
  • Robots.txt Tester
  • Sitemaps
  • URL Parameters
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11. Making Money with Digital Marketing Platforms
  • Affiliate Marketing
  • How to Choose the Correct Affiliate Platform
  • How to check the affiliate Report?
  • How to increase your income via affiliate links?
  • Google AdSense
  • Different Ad units in AdSense
  • Limitations of Google AdSense
  • Affiliate Marketing Vs Google AdSense
  • YouTube Monetization
  • Limitation for YouTube Monetization
  • Sponsor Ads
  • How to find Sponsor Ads
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12. Online Reputation Management
  • What is ORM?
  • Importance of ORM
  • How to build an online reputation?
  • Importance of ORM in SEO
  • Importance of ORM in SMO
  • Review monitor sites & blogs
  • Tools for ORM
  • How to Deal with Negative Topics
  • Why ORM of the Brand need to take care
+
13. WhatsApp Marketing
  • WhatsApp Marketing Strategies
  • WhatsApp My Business Features
  • Business Profile Setup
  • Auto Replies
  • How to Add WhatsApp Icon to Website?
  • How to Setup One-Click Chat
  • How to Set Up an Initial Message
  • WhatsApp One-Click Testing on Site
  • WhatsApp Messengers Vs WhatsApp My Business
  • Extensions for Sending Bulk Messages
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14. Lead Generation & Lead Nurturing
  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page URL
  • Difference between landing page & website
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google AdWords
  • Lead generation through bulk mail
  • Lead generation through SMS
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15. Content Marketing
  • What is Content Writing?
  • Types of Content Marketing?
  • Content Marketing Strategy?
  • How to Design Landing Page Content?
  • How to Blog/Article Page Content?
  • How to do Email Marketing Content?
  • How to Create Ad Copy Content?
  • List of Tools helps for Content Writing
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16. Influencer Marketing
  • What is Influence Marketing?
  • When to Use Influence Marketing
  • Purpose of Doing Influence Marketing?
  • Types of Influence Marketing
  • Case Study of Influence Marketing
  • How to Identify Influencers?
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17. Google Tag Manager(GTM)
  • How to Setup GTM Account
  • Adding GTM to your website
  • What is Tag, Trigger & Variable
  • Configuring trigger & variables
  • Set up 3rd Party tracking code
  • Set up Google Analytics Code
  • Advantages of Using GTM
  • GTM Tool Overview
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18. Google Data Studio
  • What is Data Studio?
  • Benefits of Data Studio
  • How to Generate Reports using Data Studio
  • Prepare Dashboard Report
  • Link with – Google Analytics & Search Console Tool
  • How to use different charts
  • How to Export Report
  • How to make the report dynamic?
  • How data studio saves your timing
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Data Studio
  • Google Ads
  • Canva
  • Mail chimp
  • Lucky Orange
  • Tiny Jpg
  • UberSuggest
  • Google Keyword Planner
  • SEMrush
  • AdSense
  • Grammarly
  • Moz
  • Plagiarism Tool
  • Hootsuite
  • Google My Business Page
  • Schema Generator
  • Google Mobile Friendly
  • Google Speed Insight
  • Gtmetrix
  • Pingdom
  • Publer
  • How to create a YouTube channel?
  • How to Optimize YouTube Channel?
  • YouTube Keyword Research
  • How to Publish Video
  • YouTube ranking factors
  • YouTube Video Optimization - Thumbnail, Title, and Description
  • How to Create a Playlist
  • How to Rank Video on Top?
  • How to Design a Thumbnail
  • How to Design Intro Video?
  • How to link Analytics account to Channel
  • How to connect Social Media & Website
  • Use of Hashtag and Location in the description
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21. Landing Page Designing
  • What is Landing Page?
  • How to Design a Landing Page?
  • Call to Action
  • Elements needed on Landing Page
  • Purpose of Designing Landing Page
  • Landing Page Types
  • Squeeze Page
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22. E-commerce Marketing
  • Understanding how e-commerce works
  • Understanding of Shopify/ Woocommerce
  • Listing products on Amazon and other eCommerce Platforms
  • What is B2B?
  • What is B2C?
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23. Chabot & Chat Messenger
  • How to Implement Chat Plugin
  • How to Implement Chat Bot
  • Chat Plugin Vs Chat Bot
  • Benefits of using Chat Plugin
  • Benefits of using ChatBot
  • How to Generate Leads Using Chat Bot
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24. Heat Map
  • What is Heat Map?
  • How to Find Advance Analytics?
  • How do find more clicks positions on the web page?
  • How to use Heat Map Tool
  • What is Scroll Depth?
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25. Personal Branding
  • Personal branding
  • How to build/set up a personal Social Account
  • Benefits of personal branding
  • How to increase personal brand to increase business
  • Content Strategy for personal branding
  • The personal branding process
  • Personal Branding Case Study
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26. Viral Marketing
  • What is Viral Marketing
  • How a Viral Campaign Works
  • Advantages of Viral Marketing
  • content strategy for a Viral Campaign
  • Monitoring and Analysis
  • Examples of Viral Marketing
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27. App Store Optimization(AS0)
  • Introduction to Google Play Console
  • The process to Upload an App to the Play Store
  • How to App in the Play Store
  • App Keyword Optimization
  • How to increase downloads?
  • Rating & Reviews
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28. How to Find Freelance Business
  • Introduction to Freelancing?
  • How Does Freelancing Work?
  • How to Grab Freelancing Projects
  • How to Pitch a Client for a Project?
  • Freelancing Templates / Proposals
  • Freelancing Quotations / Pricing / Package
  • How to Work on Freelancing Projects?
  • Reporting and Suggestions
  • Websites for Freelancing Projects
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29. Resume Preparation
  • How to Prepare a Resume
  • How to Crack Interview
  • How to Answer in an Interview
  • Resume Building
  • Building a strong LinkedIn profile to shortlist.
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30. Digital Marketing Planning and Strategy
  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Ads / PPC / Pay Per Click strategies
  • E-mail Marketing Strategies
  • Lead generation for business
  • Local SEO Promotion
  • Other marketing activities for business promotion
  • Case study
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31. Become a Google Certified Professional
  • Google Analytics certification
  • Google Ads Search Sertification
  • Shopping Ads Certification
  • Google Ads Display certification
  • Google Ads Video certification
  • Bing Ads certification

Certifications

Yes, we will help you and guide you to complete the below certifications:

Digital Marketing Pay Scale in India

DM Salary Scale

Assignments

At our digital marketing training, we offer daily assignments to foster continuous learning and practical application. These assignments are designed to deepen your understanding and provide hands-on experience. Additionally, real-time project work prepares you to tackle live projects confidently, equipping you with essential skills for effective campaign management, SEO optimization, social media marketing, and more. Our goal is to ensure you're well-prepared to excel in the dynamic world of digital marketing, leveraging both theoretical knowledge and practical expertise to achieve measurable results.

Top reasons to learn Digital Marketing

Recent Placement

Naveen Gote

Naveen Gote

DIGITAL MARKETING EXECUTIVE

RESPONSIVE MTS

Aditya Phulse

Aditya Phulse

DIGITAL MARKETING EXECUTIVE

Ajio.com

Bharath Yadwad

Bharath Yadwad

DIGITAL MARKETING EXECUTIVE

Ficuslot Innovation

Digital Marketing Course highlights

Know about Gigisnare Technologies LLP Digital Marketing certification

Our Digital Marketing Certification is awarded upon the successful completion of The Marketing Launchpad program. This certification highlights your proficiency and potential to recruiters in the field of Digital Marketing, significantly enhancing your employability.

What sets our certification apart is that it’s more than just a resume addition. Through our comprehensive online course, you'll receive training for high-potential roles with a CTC range of 4.5-9L, and our placement assistance will help you secure these positions. This practical approach ensures that our certification provides real career advancement opportunities.

Students Feedback

About Trainer
Akash Tonasalli

Akash Tonasalli

  • Akash Tonasalli is a Digital Marketing, SEO and Web Development Specialist Consultant.
  • Completed MCA from Gulbarga University, Gulbarga
  • Akash has over 12+ years of experience in the web development & digital marketing industry.
  • He is also the founder of Digisnare Technologies, a digital marketing agency that specializes in helping businesses grow their online presence.
Achievements
  • Helped over 2000 students learn digital marketing and web development skills.
  • Experienced facilitator delivering 100+ LinkedIn, 50+ digital marketing, and 20+ web development/entrepreneurship workshops at diverse Indian colleges/universities. Specializing in empowering students with essential skills for professional growth.
  • Founded Digisnare Technologies, a digital marketing agency that specializes in helping businesses grow their online presence
  • Optimized over 1000 student LinkedIn profiles aligning with SEO and LinkedIn algorithms, enhancing their visibility and professional appeal for better career prospects and networking opportunities.
  • Trained 100+ internship batches related to web development.
  • Founded Digisnare Technologies, a digital marketing agency that specializes in helping businesses grow their online presence
  • Elevate Kalyana Karnataka 2022 winner.

Frequently Asked Questions(FAQ)

Yes, our training caters to all levels of expertise, from beginners to advanced learners, providing a structured learning path.

It equips you with in-demand digital marketing skills, enhancing your employability and opening doors to diverse career opportunities.

Yes, our training includes hands-on assignments and real-world projects to apply your knowledge and build a portfolio.

We provide job placement support, including resume building, interview preparation, and connecting you with our network of hiring partners.

Yes, upon successful completion of the training program, you will receive a certification .

You can enroll in our digital marketing training by visiting our website at digisnare.com, filling out the enrollment form, and following the registration instructions provided. For direct assistance, you can also contact us at +91-9901553321. We look forward to helping you embark on your digital marketing journey!


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