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Digital Marketing Training

What is Digital Marketing?

The Digital Marketing is an unique strategy that has been implemented to reach the targeted audience through the help of internet online. You can also keep the track of all the details and check the ROI so that you can make the business strategies required and run a successful business.

Why we need Digital Marketing Training?

Currently, per the reports all business are going digital marketing and traditional marketing is moving down. Some of the features of Digital marketing are as follows:

  • You can manage all the work online by sitting at a place.
  • You can learn more on the trending topics.
  • It will help you upgrade yourself with new technologies.
  • You will be able to promote your brand easily.
  • You can check to your competitors as well and strategy about your business.
  • You can keep track of the users who have subscribed, purchased or interested to the website, products or services.

Course pre-requisites?

Basically, there are no Pre-requisites to Digital Marketing. However, to have the full time job, you must be a graduate in any of the stream. You will not need to be technically too strong as well, Everyone with the basic knowledge can the course.

Digital Marketing Modules

  • What is Digital Marketing?
  • Basics of Digital Marketing?
  • List of Digital Marketing Channels ?
  • Importance Digital marketing
  • Digital Marketing vs Traditional Marketing
  • Latest Digital marketing trends
  • What is SEO and Basics?
  • HTML Basics.
  • Complete On Page SEO Optimization.
  • Complete Off Page SEO Optimization.
  • SEO Algorithms.
  • Technical SEO Factors.
  • SEO Best Practice Method.
  • SEO Latest Technics.
  • How to Develope SEO Stratergy?
  • Benifits of Doing SEO to Website
  • Compitetor Analysis
  • Know more about Complete SEO Course Read More.
  • Basics Content Marketing
  • Types of Content
  • How to Write Content for Social Media
  • How to Write Content for SEO and Website
  • How to Write Content for Promotional and Paid Ads
  • Content Marketing Channels
  • Content Calender
  • Content Strategy and Challenges
  • Image and Video Content Marketing
  • Measuring Results
  • What is Website and Structure of Website
  • How to Identify Website Developed Platform
  • Identify Bugs inside Website
  • Mobile Friendly Test
  • Understand UI and UX of Website
  • What is Google Analytics?
  • Introduction to Google Analytics
  • How to Setup Google Analytics
  • Navigating Google Analytics
  • Sessions, Visitors and Unique Visitors
  • Real Time - Overview, Locations, Traffic Sources, Content and Events
  • Entry and Exit Rate
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions
  • How to Prepare Analytics Report
  • What is Blogging?
  • Importance of Blogging?
  • How to Choose Blog Niche?
  • How to Setup Blog?
  • Blog Design using Wordpress / Blogger
  • How to write Blog Article?
  • Sideblocks in Blog
  • Generate Revenue using Blog
  • Generate Leads using Blog
  • How to Optimize Blog
  • How to install Wordpress
  • How to choose Theme
  • How to install required plugin
  • Essential Elements need in Blog
  • Optimize Blog
  • How to take Backup
Search appearance
  • How to Verify Web Master Tool
  • Structure Data
  • Rich
  • Data Highlighter
  • Html Improvements
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues

Search traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • What is Local SEO Vs National SEO Vs International SEO
  • Why Local SEO is Importance
  • How to List Business in Google My Business
  • Update information in GMB
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • What is Social Media Marketing?
  • How social media help Business?
  • How to Craete Pages, Profile and Community in Social Media.
  • How to use Social Media for Your Business.
  • Engaging your Audience.
  • How to use Groups ,Forums ,etc.
  • How to Optimize Social Media Acc
  • How to Generate Leads using Social Media/li>
  • How to Generate Traffic to Website / Blog using Social Media/li>
  • Diffrence Between Oragnic Vs Paid Marketing
  • How to Createa a useful Company Profile / fan Page /Group
  • Establishing your online identity.
  • Types of Post .
  • How to Prepare Social Media Calender .
  • Topics Include in Social Media Calender.
  • How to Schedule Post.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create and use Community in Facebook
  • Use of Hash Tag
  • Campare Facebook Vs Twitter Vs Instagram Vs LinkedIn
  • How to Implement Chat Plugin
  • How to Implement Chat Bot
  • Chat Plugin Vs Chat Bot
  • Benifits of using Chat Plugin
  • Benifits of using Chat Bot
  • How to Generate Leads Using Chat Bot
  • What is Influence Marketing?
  • When to Use Influence Marketing
  • Purpose of Doing Influence Marketing?
  • Types of Influence Marketing
  • Case Study of Influence Marketing
  • How to Identify Influencer?
YouTube SEO
  • How to create YouTube channel
  • Youtube Keyword Research
  • How to Publish Video
  • YouTube ranking factors
  • YouTube Video Optimization - Thubnail, Title, Tag and Description
  • How to Create Playlist
  • How to Rank Video on Top
YouTube Monitization
  • Basics of YouTube Monitization
  • How to Make Money via Video
  • Increase Your Profitability Through YouTube Channel
  • Linking Google AdSense and YouTube AdSense
  • Different Types of Ads
  • How to Setup Google Ads Account?
  • Creating Google Ads Account
  • Google Ads Dash Board
  • Billing in Google Ads
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Google Ads
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Display Ad Server
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center:
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center:
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting
  • What is ORM?
  • How to Improve Online Reputation Management?
  • Tools Used for ORM Monitoring?
  • How to Deal with Negative and Positive Review?
  • Why ORM is Important
    • What is Heat Map?
    • How to Find Advance Analytics?
    • How to find more clicks position of web page?
    • How to use Heat Map Tool
    • What is Scroll Deapth?
  • What is Data Studio?
  • Benifits of Data Studio
  • How to Generate Report using Data Studio
  • Prepare Dashboard Report
  • Link with - Analytics, Adwords and Webmaster Tool
  • What is Hash Tag?
  • How to Create Hashtag for Marketing
  • Use of Hasg Tag in Facebook, Twitter, Youtube and LinkedIn
  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in Google Ads
  • Benefits of Remarketing strategy
  • Building Remarketing list & custom targets
  • Creating Remarketing campaign
  • What is Email Marketing ?
  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • Create Email Campaign.
  • What is Soft and Hrad Bounce.
  • Tools Used for Email Marketing.
  • Advantagesand Disadvantages of Email Marketing.
  • Diffrence Between WhatsApp Messaenger and WhatsApp Business App
  • How to do WhatApp Marketing?
  • Whats App Broadcast
  • Whats new in WhatsApp Business
  • Why Need to use WhatsApp Business
  • How to Design Images
  • How to Improve Creativity Skills
  • How to Use Canva Tool
  • Design Poster, Coverphoto and Profile Photo
  • Importance of Craetivity in Digital Marketing
  • Graphics Design Tool in Digital Marketing
  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly
  • Google Adsense Policy overview
  • Apply for Adsense Account help Affiliate Marketing
  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code
  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling
  • What is Mobile Marketing?
  • Methods to do Mobile Marketing
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Media Buying
  • Media Selling
  • What is Landing Page?
  • How to Design Landinag Page?
  • Call to Action
  • Elements needs in Landinga Page
  • Purpose of Desiging Landing Page
  • Landing Page Types
  • Squeeze Page
  • What is Affilate Marketing?
  • How to Choose Good Affilate Program
  • Which Affilate works for Your Blog?
  • How to Make Money Via Affilate
  • Affilate Marketing Commision Type
  • How to Setup Affile / How to Approach for Affilate
  • Top Affilate Programs in India
  • How to find freelance Project?
  • Freelancing Carrer Benifits
  • How to Deal with Clients
  • How to Prepare Proposal for Client Requierment
  • Top Freelancing Sites
  • Use of Live Streaming
  • How to go Live Online
  • lIVE Streaming Tools
  • What is Webminar Markerting?
  • Benifits of Webminar Marketing
  • When to Conduct WebMinar Marketing?
  • Google Analytics certification
  • Google Ads Search certification
  • Shopping Ads Certification
  • Google Ads Display certification
  • Adwords mobile certification
  • Google Ads Video certification
  • Bing Ads certification
  • How to Prepare Resume
  • How to Crack Interview
  • How to Answer in Interview

Certifications

Yes, we will help you and guide to complete the below certifications:

  • Google Analytics certification
  • Google Ads Search certification
  • Shopping Ads Certification
  • Google Ads Display certification
  • Adwords mobile certification
  • Google Ads Video certification
  • Bing Ads certification

Trainer

akash tonasalli

Placement Support

Yes, we will Provide Placement support in Bangalore, Hyderabad and Pune

Assignments

Yes, we provide the assignments on the daily bases so that you can get more knowledge and have a touch on the day to day bases and will also provide the real time project works so that you should be ready to handle any live project.

Top reasons to learn Digital Marketing

  • Increasing the knowledge
  • Growth in technologies
  • Can work from anywhere
  • Can promote the brand online
  • Can reach out millions
  • Can keep the records and tracks
  • Easy to strategy as we will be having all the reports
  • Can manage the budget depending upon the target audience.

Digital Marketing Course highlights

  • All the subjects on the Digital Marketing.
  • 100% placement assistance in the top metro cities in India.
  • Internship assistance
  • Assignments every day on the topics of Digital Marketing.
  • Live projects are provided.
  • Certifications from Google Adwords, Google Analytics, and more.