Digital Marketing Training

What is Digital Marketing?

Digital marketing plays a vital role - especially in advertising the products to the right customer. In essence, it is the correct and best way to promote products. However, there is a whole lot of strategy behind this.

Digital Marketing Training

The importance of Digital marketing training

Presently as per the reports, every business is using digital marketing. Gone are the days of traditional marketing as very few use this method. The main features and advantages of digital marketing are as follows:

  • You can manage all the work online by sitting in a place.
  • You can learn all the needed information about the latest trending topics.
  • The training and the course will help you to upgrade yourself with new technologies.
  • This training will help you to promote your brand and products quite easily.
  • The course will help you track and check the strategies used by your competitors. Further, this training will help you to implement the same if applicable to your business.
  • This training will help you to track the users who have subscribed, purchased, or are interested in your services or products.

Course pre-requisites?

There are no Prerequisites to Digital Marketing. However, to have a full-time job, you must be a graduate in any of the streams. You will not need to be technically too strong as well, Everyone with basic knowledge can the course.

List of Top Tools used During Digital Marketing Training

DM tool list

Digital Marketing Modules

1. Digital Marketing Overview
  • What is Digital Marketing?
  • How do we do Digital Marketing?
  • What is Traditional Marketing?
  • Traditional Marketing Vs Digital Marketing
  • Digital Marketing Platforms and Strategies
  • Organic vs Paid Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Importance of Digital Marketing
  • What is Blogging?
  • Importance of Blogging?
  • How to Choose a Blog Topic?
  • How to choose a blog design & Development platform?
  • Blog Design using Blogger / WordPress
  • How to Write a Blog Article?
  • Side blocks widgets in Blog
  • How to rank blog articles?
  • Generate Leads using Blog
  • How to Optimize Blog
  • Blog Content Overview and Strategy
  • Measuring Results
On page SEO
  • What is SEO?
  • What is On-page optimization
  • What are Meta Tags and How to Optimize them?
  • Keywords Placement
  • Difference between primary, secondary, and tertiary Keywords
  • Importance of title, meta description, and Meta Keywords tag
  • Heading Tag H1 to H6 Tags and their importance
  • How to write content for SEO Optimization?
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  • Schema Tags
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google Algorithm
  • Broken link analysis
  • Website architecture
  • On-page Analysis
  • Website Auditing
  • Use of Near me keyword
  • Loading Speed Optimization
  • Voice Search Optimization
  • How to Develop an SEO Strategy?
  • Benefits of Doing SEO on a Website
  • Competitor Analysis
Off-page SEO
  • What is Link Building?
  • Extracting the Competitor backlinks
  • Search engines submissions
  • Directory Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Bookmarking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing
  • Guest Blogging
  • What is Local SEO
  • What is GMB?
  • How to List Your Business in GMB?
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • How to Update Business Page?
  • Product and Services Listing
5. Graphic Design & Video Creation
  • What is Creative?
  • How to design creatives?
  • Tools used for Designing Posts, Banner and Video
  • How to Create a Design from Scratch Using Canva?
  • Quick Tips to Make Your Design Look Good
  • How to Choose the Dimensions for Your Design
  • How to Create a Background for Your Design
  • How to Add Text, Images, and More
  • How to Design Images for Social Media Posting?
  • YouTube Video Creation
  • How to Make a video using Canva?
  • How to use different sources for designing
6. Social Media Marketing(Organic)
  • Facebook Organic Marketing
  • Twitter Organic Marketing
  • Instagram Organic Marketing
  • LinkedIn Organic Marketing
  • Social Media Calendar Design
  • Types of Post
  • What is Social Media Marketing?
  • Social Media Calendar Preparation
  • How to generate Post Content?
  • Use of Hashtags and Tanging
  • Page Vs Profile Vs Group
7. Search Engine Marketing(SEM)
  • What is Search Engine Marketing?
  • Types of Google Ads
  • Google Ads
  • Search Ads
  • Display Advertising
  • Shopping Ads
  • Video Ads
  • Conversion Tracking
  • Remarketing
  • Site links
  • What advantages of SEM?
  • CPP vs CPM vs CPV
  • What is Frequency Capping
8. Mobile Marketing
  • SMS Marketing
  • Responsive Marketing
  • Mobile App Marketing
  • Mobile Apps Engagement
  • Mobile App Installs Campaign
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
9. Email Marketing
  • What is Email Marketing
  • Importance of Email Marketing
  • Popular Email Marketing Tools
  • Email Marketing Goals
  • How Email Marketing Tools Work
  • Tool Account Setup and Settings
  • Email Marketing Strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import Subscribers in a List
  • Types of Email Marketing Campaigns
  • Creating an Email Campaign
  • What Is the Newsletter?
  • Design a Newsletter
  • Reports
10. Google Search Console
  • Setup Google Webmaster Tool
  • Link Google webmaster tool with Website
  • Creating a Dashboard of Google Webmaster Tool
  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl
  • Crawl Errors
  • Crawl Stats
  • Robots.txt Tester
  • Sitemaps
  • URL Parameters
11. Making Money with Digital Marketing Platform
  • Affiliate Marketing
  • How to Choose the Correct Affiliate Platform
  • How to check the affiliate Report?
  • How to increase your income via affiliate links?
  • Google AdSense
  • Different Ad units in AdSense
  • Limitations of Google AdSense
  • Affiliate Marketing Vs Google AdSense
  • YouTube Monetization
  • Limitation for YouTube Monetization
  • Sponsor Ads
  • How to find Sponsor Ads
12. Online Reputation Management
  • What is ORM?
  • Importance of ORM
  • How to build an online reputation?
  • Importance of ORM in SEO
  • Importance of ORM in SMO
  • Review monitor sites & blogs
  • Tools for ORM
  • How to Deal with Negative Topics
  • Why ORM of the Brand need to take care
13. WhatsApp Marketing
  • WhatsApp Marketing Strategies
  • WhatsApp My Business Features
  • Business Profile Setup
  • Auto Replies
  • How to Add WhatsApp Icon to Website?
  • How to Setup One-Click Chat
  • How to Set Up an Initial Message
  • WhatsApp One-Click Testing on Site
  • WhatsApp Messengers Vs WhatsApp My Business
  • Extensions for Sending Bulk Messages
14. Lead Generation & Lead Nurturing
  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page URL
  • Difference between landing page & website
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google AdWords
  • Lead generation through bulk mail
  • Lead generation through SMS
15. Content Marketing
  • What is Content Writing?
  • Types of Content Marketing?
  • Content Marketing Strategy?
  • How to Design Landing Page Content?
  • How to Blog/Article Page Content?
  • How to do Email Marketing Content?
  • How to Create Ad Copy Content?
  • List of Tools helps for Content Writing
16. Influencer Marketing
  • What is Influence Marketing?
  • When to Use Influence Marketing
  • Purpose of Doing Influence Marketing?
  • Types of Influence Marketing
  • Case Study of Influence Marketing
  • How to Identify Influencers?
17. Google Tag Manager(GTM)
  • How to Setup GTM Account
  • Adding GTM to your website
  • What is Tag, Trigger & Variable
  • Configuring trigger & variables
  • Set up 3rd Party tracking code
  • Set up Google Analytics Code
  • Advantages of Using GTM
  • GTM Tool Overview
18. Google Data Studio
  • What is Data Studio?
  • Benefits of Data Studio
  • How to Generate Reports using Data Studio
  • Prepare Dashboard Report
  • Link with – Google Analytics & Search Console Tool
  • How to use different charts
  • How to Export Report
  • How to make the report dynamic?
  • How data studio saves your timing
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Data Studio
  • Google Ads
  • Canva
  • Mail chimp
  • Lucky Orange
  • Tiny Jpg
  • UberSuggest
  • Google Keyword Planner
  • SEMrush
  • AdSense
  • Grammarly
  • Moz
  • Plagiarism Tool
  • Hootsuite
  • Google My Business Page
  • Schema Generator
  • Google Mobile Friendly
  • Google Speed Insight
  • Gtmetrix
  • Pingdom
  • Publer
  • How to create a YouTube channel?
  • How to Optimize YouTube Channel?
  • YouTube Keyword Research
  • How to Publish Video
  • YouTube ranking factors
  • YouTube Video Optimization - Thumbnail, Title, and Description
  • How to Create a Playlist
  • How to Rank Video on Top?
  • How to Design a Thumbnail
  • How to Design Intro Video?
  • How to link Analytics account to Channel
  • How to connect Social Media & Website
  • Use of Hashtag and Location in the description
21. Landing Page Designing
  • What is Landing Page?
  • How to Design a Landing Page?
  • Call to Action
  • Elements needed on Landing Page
  • Purpose of Designing Landing Page
  • Landing Page Types
  • Squeeze Page
22. Ecommerce Marketing
  • Understanding how e-commerce works
  • Understanding of Shopify/ Woocommerce
  • Listing products on Amazon and other eCommerce Platforms
  • What is B2B?
  • What is B2C?
23. Chabot & Chat Messenger
  • How to Implement Chat Plugin
  • How to Implement Chat Bot
  • Chat Plugin Vs Chat Bot
  • Benefits of using Chat Plugin
  • Benefits of using ChatBot
  • How to Generate Leads Using Chat Bot
24. Heat Map
  • What is Heat Map?
  • How to Find Advance Analytics?
  • How do find more clicks positions on the web page?
  • How to use Heat Map Tool
  • What is Scroll Depth?
25. Personal Branding
  • Personal branding
  • How to build/set up a personal Social Account
  • Benefits of personal branding
  • How to increase personal brand to increase business
  • Content Strategy for personal branding
  • The personal branding process
  • Personal Branding Case Study
26. Viral Marketing
  • What is Viral Marketing
  • How a Viral Campaign Works
  • Advantages of Viral Marketing
  • content strategy for a Viral Campaign
  • Monitoring and Analysis
  • Examples of Viral Marketing
27. App Store Optimization(AS0)
  • Introduction to Google Play Console
  • The process to Upload an App to the Play Store
  • How to App in the Play Store
  • App Keyword Optimization
  • How to increase downloads?
  • Rating & Reviews
28. How to Find Freelance Business
  • Introduction to Freelancing?
  • How Does Freelancing Work?
  • How to Grab Freelancing Projects
  • How to Pitch a Client for a Project?
  • Freelancing Templates / Proposals
  • Freelancing Quotations / Pricing / Package
  • How to Work on Freelancing Projects?
  • Reporting and Suggestions
  • Websites for Freelancing Projects
29. Resume Preparation
  • How to Prepare a Resume
  • How to Crack Interview
  • How to Answer in an Interview
  • Resume Building
  • Building a strong LinkedIn profile to shortlist.
30. Digital Marketing Planning and Strategy
  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Ads / PPC / Pay Per Click strategies
  • E-mail Marketing Strategies
  • Lead generation for business
  • Local SEO Promotion
  • Other marketing activities for business promotion
  • Case study
31. Become a Google Certified Professional
  • Google Analytics certification
  • Google Ads Search Sertification
  • Shopping Ads Certification
  • Google Ads Display certification
  • Google Ads Video certification
  • Bing Ads certification


akash tonasalli


Yes, we will help you and guide you to complete the below certifications:

  • Google Analytics certification
  • Google Ads Search Certification
  • Shopping Ads Certification
  • Google Ads Display certification
  • Adwords mobile certification
  • Google Ads Video certification
  • Bing Ads certification

Digital Marketing Pay Scale in India

DM Salary Scale


Yes, we provide the assignments on a daily bases so that you can get more knowledge and have a touch on the day-to-day bases and will also provide real-time project works so that you should be ready to handle any live project.

Top reasons to learn Digital Marketing

  • Increasing the knowledge
  • Growth in technologies
  • Can work from anywhere
  • Can promote the brand online
  • Can reach out to millions
  • Can keep the records and tracks
  • Easy to strategy as we will be having all the reports
  • Can manage the budget depending on the target audience.

Recent Placement

Naveen Gote

Naveen Gote



Aditya Phulse

Aditya Phulse


Bharath Yadwad

Bharath Yadwad


Ficuslot Innovation

Digital Marketing Course highlights

  • All the subjects on Digital Marketing.
  • 100% placement assistance in the top metro cities in India.
  • Internship assistance
  • Assignments every day on the topics of Digital Marketing.
  • Live projects are provided.
  • Certifications from Google Adwords, Google Analytics, and more.

Students Feedback


Digisnare is one of the best Digital Marketing and Web Design Development Training institutes. I worked here for 5 months As an intern. Akash Sir is highly talented and explains every concept very clearly, he also assists in getting placed. Thank you, Sir, for helping me shape my career.


Digital Marketing has replaced the conventional mode of marketing due to its optimization techniques and cost-effectiveness. I was in search of an institute that enables me to gain results through the practical implementation of digital marketing tools. Digisnare Technologies provided me with not only just insight into digital marketing and web design but also constant feedback at regular intervals. The faculty has hands-on experience in real-time projects. Despite hectic schedules, the faculty helped me to expedite my learning due to the limited availability of time. After shifting to Germany, I enrolled in one more course and learned online mode. The content is useful in Germany also and a value for money. I wish the team all the best in their future endeavors

Fatima Rahman

A very good place to get knowledge abt digital marketing.. Great to b a part of Digisnare...

Deepali Sajjanshetty

I did my internship at Digisnare Technologies as a part of my academics. I've had a great experience and got to learn many new concepts from Akash sir. He is an expert trainer in Digital Marketing & also Web Design and Development. Everything that he explains is live project-based which makes it easier to understand the concepts.

Vijay Hulusore

Digisnare Technologies is one of the Institute in kalaburagi for Digital Marketing Training and I am really thankful to Akash sir teaches things so easily that it becomes easy to understand the topics.

Jagadeesh u

Great place to learn Digital Marketing. Attended an online session, really good experience, and Akash sir is very supportive and encouraging. A good place to learn Digital Marketing. Thank you team.

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