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What is SEO?

SEO (Search Engine Optimization) is the powerful medium in the digital marketing from which we can rank our website in the top positioning in the Google Searches and it has vast features, Once the page is ranked on the top you can gain more traffic to the website and gain profits.

Why we need SEO Training?

The competition is very hard in the online marketing as no one knows which brand might setup in the growing world and grow larger then you which might affect your business. So, get the training in the SEO and always keep your business up to date and rank on the top position to gain good traffic.

Course pre-requisites?

No high technical skills are required to learn the SEO. Basic knowledge on HTML, CSS, you will need to understand how the SEO works and good strategy skills and that will be all.

SEO Modules

  • Decoding the Present Website
  • Understanding the web positions
  • Identifying the Issues Present in the website
  • How to buy a Domain
  • Guidelines and checklist before starting a business or buying a domain
  • How to Host a Site
  • Practically hosting site in the class
  • WordPress Website Creation
  • Blog creation
  • Menu bar creation
  • Plugins
  • Widgets
  • What is Search Engine Optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine Optimization (SEO) important for companies?
  • How can search engines impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engines?
  • Different types of search engines?
  • Operators used in SEO
  • Algorithms in SEO
  • Updates of SEO
  • Adding a Site and Verification Process
  • Configuration
  • Settings
  • Geographic Settings
  • URL Parameters
  • Site Links
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Analytics
  • Links to Site / Internal Links
  • Optimization
  • Sitemaps
  • Remove URLS from index
  • Importance of keywords in seo
  • Analysis of keywords for a particular company
  • Research on keywords
  • Different types of keywords
  • Analysis of keywords using Google Ads
  • Competitor Analysis
  • Fitting right keywords to the project
  • Understanding the Business
  • Understanding the Business Pages
  • How is on page optimization important in SEO
  • Web layout structure
  • Codes used in website
  • Design factors and guidelines
  • Differences between dynamic and static sites?
  • Domain name optimization
  • File name and folder name and URL optimization
  • Title tag optimization
  • Meta tags optimization
  • How to write meta description
  • Meta robots
  • Header optimization
  • Footer optimization
  • Anchor link optimization
  • Content writing for seo
  • Site maps submission
  • Image optimization
  • URL optimization
  • Robots.txt
  • Dynamic site optimization techniques:
  • WordPress SEO
  • Introduction to off page optimization
  • Factors affecting offsite optimization
  • Importance of offsite optimization
  • Current scenario of search engine optimization
  • On page optimization versus off page optimization
  • How to build links?
  • Type of linking methods
  • Link checking tools
  • Directory submissions
  • Social book marking in SEO
  • Posting classifieds
  • Importance of integration of blog to gain SEO
  • Local listing
  • Importance of social buttons and social media in SEO
  • Press release submission in seo
  • Hidden Content
  • Clocking
  • Keyword Stuffing
  • Doorway pages
  • Sneaky Redirects
  • SEO Reporting Tools
  • SEO Diagnosis Chart
  • SEO proposal to the Clients
  • SEO Report card generation
  • SEO Review
  • Designing the SEO Strategy
  • Understanding the Business Pages
  • Understanding the Competitors
  • Implementing SEO
  • Generating SEO Reports

Certifications

You can get certified with the Google Analytics certification.

Trainer

Assignments

Assignments are provided on the SEO on the daily bases, you will have to apply the On Page and Off Page techniques on the live projects and improve the SEO rankings which will help you get live knowledge and improve your skills.

Top reasons to learn SEO.

  • Increasing the knowledge
  • Growth in technologies
  • Can work from anywhere
  • Can promote the brand online
  • Can reach out millions
  • Can keep the records and tracks
  • Easy to strategy as we will be having all the reports
  • Can manage the budget depending upon the target audience.

FAQ SEO training program.