Performance Marketing Training in Trivandrum

What is Performance Marketing?

Performance marketing is a term used in the digital marketing field to refer to methods that are entirely focused on results. The fact that payment is based on how users interact with the content makes it an excellent option for firms looking to reach a large number of people simultaneously.

In the case of an advertiser, they may partner with an agency or publisher to develop and position advertisements for their company across various performance marketing channels, such as social media and search engine results. These advertisers do not pay a fixed charge for their advertisements; instead, they pay a fee based on the number of click-throughs, impressions, shares, or purchases that their advertisements produce.

Why join the Performance Marketing course?

The use of our performance marketing channels can allow you to scale up your advertising efforts without breaking the bank, which is especially important given that the future of digital marketing appears to be brighter by the year.

If you want to widen your audience and reach a larger audience, you can utilize performance marketing to do it while also collecting valuable information. The benefits don't stop there, either, because Native and affiliate advertising and sponsored social media content are examples of performance marketing strategies that can assist you in growing your brand.

Reach Us

Performance Marketing Syllabus

  • Introduction to Online Marketing
  • History, Evolution & Trends of Online Marketing
  • Fuctions & Objectives of Online Marketing
  • Top Channels
  • Segmentation: Inbound Vs Outbound
  • Terminologies
  • Market Research, Market-Gap, & Target-Audience Identification
  • Buyer Persona & Segmentation
  • Competitor Analysis
  • USP & Value Proposition Strategies
  • Branding Elements, Brand Communication & Brand Experience
  • Brand Building Methodologies
  • Brand Positioning & Repositioning Strategies
  • Introduction to the Content Marketing eco-system
  • Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
  • Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
  • Content Promotion Strategies (Organic)
  • Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
  • Content Marketing Strategies (Paid)
  • Measuring and Analyzing of Content Marketing Strategy
  • Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
  • Introduction To Inbound Marketing & Its Channels
  • Introduction To Outbound Marketing & Its Channels
  • Conflicting Channels In Digital Marketing Ecosystem
  • Introduction to Performance Marketing
5. Media Buying: 5 Hours
  • Introduction to the ‘Media-Buying & Planning’ Framework
  • Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
  • Types Of Media Buying: Direct Vs Programmatic
  • Components Of Media Buying – SSP, DSP, Ad-Exchange
  • Ad-Exchange Vs Ad-Network
  • Media Buying In Practice
  • Tools in Practice
6. Welcome to the World of Social Media Marketing: 16 Hours
  • Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube
  • Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
  • Ad Creation – Types of Ads & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • B2B & B2C Lead Generation Strategies on LinkedIn
  • Pixels Integration & Event Set-up
  • Audience Manager & Retargeting Methodologies
  • Ads Performance Evaluation
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Ad Optimization Strategies
  • Social Media Marketing Automation
7. Welcome to the World of Search Marketing: 25 Hours
  • Search ads
  • Shopping Ads & Google Merchant Center
  • Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Ad Copy Essentials – Writing ads that get people to click
  • Bidding Strategies, Keyword Match Types & Ad Extensions
  • Audience Manager & Retargeting Strategies
  • Conversion Events & Conversion Tracking
  • Google Tag Manager – Essentials
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
  • Automation Tools
  • SEM Tools in Practice
8. Mobile App Install Ads, Display & Video Ads: 15 Hours
  • App Install Ads (Social Media Ads & Google Ads), Display and Video Ads
  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • Bidding Strategies
  • Audience Manager & Retargeting Strategies
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
  • Automation Tools
  • Dispaly & Video Ads Tools in Practice
9. Web Analytics: 8 Hours
  • An Introduction
  • The Complete Web Analytics (Social & Google) – Data Collection, Analysis, Segmentation, Evaluation, & Reporting
  • Google Analytics & Metrics
10. Online PR, Influencer, Mobile & Affiliate Marketing: 12 Hours
  • Mobile Marketing
  • Influencer Marketing
  • Online Public Relations
  • Affiliate Marketing
11. Media Planning & Budget Allocation: 15 Hours
  • Segmentation: Awareness, Consideration, & Aquisition Channels
  • Media Planning & Budget Allocation Strategies
  • Media Planning & Budget Allocation in Practice
  • Performance Marketing
12. E-Commerce Marketing: 15 Hours
  • Category Identification & Development
  • Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
  • Performance Metrics
  • Growth Hacking Techniques in Practice
  • CLV (LTV) & Break-even Point calculations
  • CRM & Marketing Automation
13. Career Development
  • Types of Company Formation, Types of Funding & Fundraising bodies
  • How to kick start your Freelancing Career in Digital Marketing
  • Effective Client Communication methods
  • Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
  • CV Preparation & A-Z of Assignement Submission during Interviews

Performance Marketing vs. Digital Marketing

Performance marketing is a subset of digital marketing, which uses internet channels to reach customers. Customers are only required to pay if and when they get the desired result with the first model.

On another note, while the terms "digital marketing" and "online/internet marketing" are both broad terms that encompass a wide range of payment methods, distribution platforms, and techniques in addition to the optimization of these strategies and distribution channels, "performance marketing" refers to the optimization of these strategies and distribution channels in addition to the optimization of payment methods, distribution platforms, and techniques. Choosing the appropriate payment type has a tremendous impact on the marketing strategy.

Third, performance marketing activities are often implemented over a shorter period. In performance marketing, goals are typically measured in basic metrics such as the number of leads generated.The optimal method for a small or medium-sized corporation will be influenced by the brand's ideological business objectives, marketing objectives, and company culture.

Tools Used During Training

Get access to more than Rs.100, 000 worth of premium tools for a limited time! Acquire the knowledge necessary to engage with your audience and motivate them to take action in today's challenging, multi-channel environment by studying the available tools and methods. In Digisnare Technologies Performance Marketing certification online course, you will learn how to develop strategic and tactical abilities that will help you position your company for success.

  • Google ads
  • Google analytics
  • Hubspot
  • Bing
  • Canva
  • Quora
  • Google search console
  • Ubersuggest
  • Pinterest
  • Facebook ads
  • Twitter
  • Moz
  • Pixabay
  • Youtube
  • Instagram
  • chatbot
DIgital Marketing

Get Free Consultation from our Experts!

Our Students Work in Companies like

We have helped many companies reach their goals with our exceptional and affordable digital marketing services. We have worked and still working with industries such as E-commerce, institutions, and more. We have worked and still working on these brands digitally.


Placement Process

Since we are living in a Digital World and understand ‘Digitalisation’, more than every other digital marketing solution is designed by keeping few yet important key elements in mind for the digital business plans of our clients. We evaluate things and customize with unique solutions keeping your business goals, the present stage in the digital world, and competitive landscape in mind. With our creative, unique, and result-oriented solutions, we make sure that you will:

  • Theory

We make sure your business gets more and more leads through our digital marketing services

  • Practicals

We will help you to convert the maximum possible leads into sales so that you can grow companies revenue and your business goals

  • Assignments

We help your brand get recognized nationally and internationally. To do this, we will create special campaigns for you

  • Certification

Through our services, you can upskill your staff and grow their capabilities

  • Resume Preparation

We help your brand get recognized nationally and internationally. To do this, we will create special campaigns for you

  • Attend Interviews

Through our services, you can upskill your staff and grow their capabilities

DIgital Marketing


Digisnare Technologies Placements

We provide students with Web Designing Course With Placement assistance. With a placement success rate of 96%, DigiSnare has a dedicated HR suite that helps students secure placement according to their needs. We help students create resumes that meet the needs of the current industry.

Apart from course training, DigiSnare Technologies assists students in sessions offered in character development, oral English, group discussions, mock interviews, and presentation skills to effectively meet challenging and challenging interviews.

DigiSnare Technologies provides students with in-depth Web Designing Course With Placement that helps them easily secure placements with top IT companies such as HCL, TCS, Infosys, Wipro, and Accenture.

Recent Placement

card image

Naveen Gote



card image

Aditya Phulse


card image

Bharath Yadwad


Ficuslot Innovation

Trainers Profile

We have a professional and industry-experienced coach/training team to train you. Our trainers bring together years of experience and knowledge in the field to train you and instill the required skills in you. Our experienced faculty members share with you the nuances of working in the industry along with part of their regular training. Our trainers make sure that everyone understands the concept so far. Therefore, the training sessions are based on interaction.

Our trainers are certified professionals with years of experience in this field.

Certification in Performance Marketing

By the time you finish our online Performance Marketing course, you'll have a thorough understanding of performance-based marketing and advertising methods and the analytical thinking skills necessary to implement ROI-driven, data-driven campaigns in the real world. We have crafted and delivered the Program with the help of our faculty members, who are all Digisnare Technologies with extensive experience in top-level management eCommerce marketing. Advanced Performance Marketers will gain valuable knowledge and skills from this 150+ hour intense training program.

After this course, you will receive a Certificate of Completion from the Digisnare Technologies , which will be recognized by the industry and Alumni status. In this rapidly expanding field, the Performance Marketing Certificate (Google & Facebook) is a highly sought-after certificate that will assist you in advancing your professional career.

Performance marketing benefits

Branding is no longer enough for advertisers trying to develop marketing programs that have demonstrable returns on their investment. Performance marketing campaigns allow you to track everything from brand recognition to conversion rates down to a single advertisement. And it is precisely for these reasons that performance marketing was established, and it will continue to develop and improve in the years to come.

100% Placement Assistance

Finding work as soon as you finish your Advanced Certificate in Performance Marketing online course is a crucial priority for everyone after completing it. We provide full-service assistance with employment placement. We collaborate with more than 150 organizations and have a specialist staff that can assist you in finding the appropriate position for your skills and experience.

Company Digisnare Technologies
Contact +91-9901553321
Training Performance Marketing
Location Trivandrum

Performance Marketing Testimonials

Frequently Asked Questions(FAQ)

The course is extensive and was created specifically for online learning. Several methods are available to fulfill the demands of the market.

The whole syllabus, as well as all of the learning modules, will be distributed through email. The training materials will not be provided as part of the online training sessions.

If you cannot attend a class, you will still be able to access the lectures because we have a backup.

Our company will issue you a certificate once you have completed the course. As a business owner, you should hold this accreditation in high regard. Small and medium-sized businesses, as well as international businesses, do. After you finish the course, you'll be able to choose from many different jobs.

We offer technical help around the clock as a service to our students. The trainers' responsibility is to assuage any lingering reservations about traditional classroom education. Workshops to dispel misconceptions are also available, as are video recordings of each presentation.