| Feature | LinkedIn Profile | Linkedin Page |
|---|---|---|
| Purpose | Personal professional account | Brand or organizational representation |
| Owner | Individual user | Organization, company, institution, etc. |
| Content | Personal information, work experience, skills, education, interests | Organization overview, products/services, updates, events, jobs, etc. |
| Customization | Customize profile picture, headline, summary, sections, and media | Customize banner image, logo, about section, and featured content |
| Connections | Connect with colleagues, peers, recruiters, etc. | Followers (not connected), employees/admins, and admins can follow other pages |
| Engagement | Share updates, articles, comments, and messages | Post updates, articles, job postings, events, and interact with followers |
| Analytics | View profile views, post engagement metrics | Access page analytics including followers, post reach, engagement, and visitor demographics |
| Advertising | No advertising options | Sponsored content, advertising options available |
| Membership | Free for individual users | Free for organizations, additional features available with paid plans |
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