How do I optimise Google My Business profile

Before you can optimize your GMB profile, you need to set it up correctly. Start by creating a Google My Business account if you don't already have one. Visit the GMB website and follow the prompts to enter your business information. Once your account is set up, Google will require you to verify your business. This is typically done via a postcard sent to your business address with a verification code.

Selecting the appropriate business category is vital for search visibility. Choose a primary category that best represents your business. You can also add secondary categories to further describe your services. Be specific, as this helps Google understand your business better and match it with relevant searches.

Business Name

Ensure your business name is accurate and consistent with how it appears on other online platforms. Avoid using keywords in the business name field as this can lead to penalties from Google.

Address

Your address should be precise and formatted correctly. This helps potential customers find your location easily and ensures your business shows up in local search results.

Phone Number

Use a local phone number instead of a toll-free number. This adds credibility and helps with local SEO.

Website URL

Include your business website URL. Make sure it's correct and leads to a well-maintained, mobile-friendly site.

Business Hours

Your address should be precise and formatted correctly. This helps potential customers find your location easily and ensures your business shows up in local search results.

• Writing an Effective Business Description
• Include high-quality images of your location, products, and services.
• Address negative reviews calmly and constructively to show commitment to customer satisfaction.
• Regularly post to keep your audience informed and engaged.
• Add common questions and answers to preempt customer inquiries.
• Identify areas for improvement and adjust optimization strategies based on insights.
• List products and services with detailed descriptions, prices, and high-quality images.
• Add special attributes like wheelchair accessibility, free Wi-Fi, or pet-friendly policies.
• Particularly beneficial for hospitality, retail, and event spaces.
• Ensure business hours, contact information, and other details are current.

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